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Originally posted by David Parrish in SAP for Industrial Machinery & Components on Sep 17, 2015 12:51:32 AM




Hear from acclaimed business visionaries, thought-leaders, and notable industry analysts about the transformation of B2B commerce, and how to thrive in this new, digital ecosystem. Register now for the premiere commerce, marketing, sales, and service conference -- all topics near and dear to industrial manufacturers around the world.  Some highlights for industrial companies across the three days include:


Game Plan Kick-Off Party

at AT&T Stadium, home of the Dallas Cowboys.  Join other attendees on the playing field at the impressive AT&T Stadium. Join us for food, refreshments, networking, and fun — including punt, pass and kick, and a chance to meet former Cowboys' star running back Herschel Walker.

Photo Credit:  Nicole Cordeiro - Flickr

GE Oil & Gas - Case Study

Hear from Pete Vegeto, B2B e-Commerce Platform Leader at GE Oil & Gas.  Learn how this global powerhouse fuels a powerful digital business for its customers.  Explore how GE's B2B e-commerce site is the power behind their business growth.  Discover the keys to GE's successful digital operation, and how they transformed their business to meet a wide range of complex customer requirements using configure, price and quote (CPQ) technology.

B2B E-Commerce Playbook & ROI - Interactive Workshop
Join John Fisher, Global Head of Industry Marketing, SAP/hybris, and former E-commerce VP at Aramark as well as Brian Diehl, B2B Industry Principal, SAP/hybris, and former IT Director at Bobcat/Doosan to discover what are the key components to include in your B2B e-commerce game plan?  Engage with these two experienced E-commerce executives and get the detailed guidance you need to build an e-commerce playbook and ROI for your project. This interactive session will explore in detail the five stages of building an e-commerce business:

  1. Research and Justification
  2. Defining Requirements
  3. Vendor Selection
  4. Build Out and Launch
  5. Ongoing Operations.

You’ll leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. You’ll input your real-world project assumptions to create your own project ROI. Participants will also receive a complimentary copy of hybris’ 70-page B2B E-Commerce Playbook and Resource Guide.

B2B E-commerce playbook and resource guide

The Evolution From CRM to Customer 360 Engagement: A Powerful New Approach For Driving Sales and Satisfaction
Listen to this keynote presentation from Jana Kanyadan, Senior Vice President & CIO at Mohawk Industries, the leading flooring manufacturer for residential and commercial spaces around the world. They are also a leader in customer engagement innovation. Jana will discuss how Mohawk is growing their customer base by refocusing its strategy from “Customer Relationship Management” to “Customer 360 Engagement.” Hear how Mohawk uses real-time end-consumer insight, seamless digital and physical experience, personalized interactions, and team collaboration among channel partners, sales and customer service personnel to significantly shorten the path-to-purchase process. Jana will discuss the secret sauce behind their innovative approach to customer engagement, which combines social tools, SAP and hybris cloud solutions, in-memory computing and predictive capabilities to comprehensively engage customers, and internal sales and marketing personnel, to drive sales transactions, and to create a unique, unified and cherished experience for everyone involved.


The four sessions listed above are just a few highlights among dozens of other sessions by Accenture Digital, Forrester, Alcon/Novartis, EMC, Adobe, Lexmark, Maui Jim, Johnson & Johnson, Cintas, Purchasing Power, the NHL, Boston College Carroll School of Management, and more.

We hope you will join fellow B2B professionals from leading companies at Game Plan 2015 on October 21 through 23 in Fort Worth, Texas. By bringing together B2B commerce, marketing, sales and service leaders for peer networking, expert-led breakout sessions, case study presentations and workshops, we absolutely believe your time will be well spent. Game Plan will give you the knowledge to successfully manage your company’s digital transformation and build your digital business today and into the future.

So, what are you waiting for?  Register now  

Dave Parrish is the Global Director of Industrial Machinery & Components Solutions Marketing for SAP. Before joining SAP, David held various product and industry marketing positions with J.D. Edwards, PeopleSoft, and QAD going back to 1999. Prior to J.D. Edwards, Dave held transportation, warehouse, manufacturing, purchasing, and materials management roles in the industrial, automotive, and medical device sectors. Dave has a B.S. in Advertising from the University of Illinois-Urbana, an MBA in Transportation Management from the University of Colorado-Boulder, and a Certification in Production and Inventory Management (CPIM) from the American Production and Inventory Control Society (APICS).

Originally posted by Susan Galer in SAP Business Trends on Jun 23, 2015 9:00:09 AM

Digitization is a hot topic, generating over 7 million hits in my latest Google search, and internet of things (IoT) is even hotter, erupting with over 700 million results. Everyone may be buzzing about the transformational vision but to understand the actual opportunities, companies in every industry have to separate the facts from the hype. Nowhere is this more apparent than across discrete manufacturing industries like automotive, high tech, industrial machinery & components and aerospace & defense. I recently spoke with Stefan Krauss, General Manager for Discrete Industries at SAP, to find out what digitization means to manufacturers and their customers.

“Digital transformation for companies in the discrete manufacturing industries represents a fundamental business model evolution and expansion from selling products to selling products, software and services which mean companies evolve into real solution providers,” said Krauss. “Of course this is significantly influenced by the internet of things, enabling greater value and services by exchanging data between machines, products or devices and manufacturers or service providers for better insights leading to improved usage and efficiencies.”

According to Krauss, the way to become a successful service provider is by collecting and analyzing real-time, accurate information. Connected networks, what some call Industry 4.0, powers the digital economy, making platforms and software the transformational engines. “Digitization includes business networks and communication, as well as internet of things, which consists of sensors that collect data for insights and action. This requires platforms and makes software much more important,” said Krauss. “That’s why we’re committed to deliver solutions on SAP S/4HANA because these will help our customers gain the flexibility and speed to take massive amounts of sensor data from machines or social networks and turn them into insights for better business outcomes.”

Of course, what’s fueling the hype are increasingly demanding customers who want what they want, when they want it. To stay ahead, organizations need usable data they can act on immediately. “Speed is what matters today, combined with high quality and cost-efficiency. Companies need to have very flexible solutions for their customers,” said Krauss. “At the same time, they have to accelerate delivery capabilities and improve product usability making it easy for end-users to quickly realize the greatest outcomes for return on investment.”


Examples of what’s possible

In my interview with Krauss, he explains how several global companies are transforming business models with IoT. Here are some excerpts.


Harley Davidson increased output by 25 percent by creating an end-to-end connected manufacturing operation from customers to shop floor using the SAP HANA Cloud Platform andsupply chain management solutions, including production planning and shop floor management.


Instead of compressors, Kaeser now sells cubic meters of compressed air through their “Sigma Air Utility” service. Sensors on its compressors at customer sites capture and transmit real-time air metering and quality data for faster error resolution, minimizing downtime.


GEA, one of the world’s largest suppliers for the food processing industry, is using SAP Predictive Maintenance & Service and SAP IoT connector on the HANA Cloud Platform to help remote technicians monitor machine performance in real-time, reducing downtime and increasing product quality. 


Manufacturers share the same overarching objective, whether producing customized motorcycles on demand, managing millions of data points to deliver air that maximizes factory operations, or remotely monitoring machines to head off problems before they arise. They are translating the promise and vision of digitization into business outcomes. This is what every company needs to do right now.


Follow me @smgaler


Related content:

What is Internet of Things

SAP Manufacturing Industries Forum 2015, June 23-25, 2015, Chicago, IL

Why manufacturing companies need to transform into digital enterprises now 

SAP Unveils SAP HANA Cloud Platform for the Internet of Things

Originally posted by Sachin Bapat in Real Time Solutions = Real Time Savings on Jun 11, 2015 4:35:17 PM


As the massive flow of big data continues to explode, many companies are capturing and analyzing the flow of information in real-time to predict outcomes, and they are using these insights to prevent fraud, create new offerings and improve customer loyalty while achieving operational excellence. The most competitive firms have embraced the key capability driving this transformation – predictive analytics. Approximately 73 percent of companies surveyed recently indicated that they have adopted predictive analytics into their big data strategies. Today’s advanced business intelligence platforms can process and collate all relevant, available data sources and identify patterns and anomalies. These anomalies can then be used to detect fraud, foresee deviation from expected outcomes and finally to isolate dynamic micro-segments within the large data-sets.


Case in point- Recently, big data analysis helped a large European mobile service provider to detect fraudsters making free international calls through their network. They were able to control the issue before it spread throughout the system, thereby avoiding significant bottom-line impact and improving network security.

Companies can leverage the competency to identify dynamic micro-segments in several different ways- they can recommend next-best-action (NBA) or next-best-offer (NBO). These can be applied to improve customer retention or for cross- and up-selling, and marketers can isolate micro-segments for campaigns and identify decision-characteristics of target customers. They can run more targeted batch campaigns, make more compelling offers to customers and create a greater ROI. For example, a service provider has an enhanced ability to predict subscriber churn based on combinations of a large number of predictors, such as date of service initiation, number of customer contacts after set-up and measurement of subsequent service usage. With this information, the system initiates a retention action, such as triggering an outbound customer care call or sending a prompt apology e-mail for service interruptions. Moreover, predictive analytics through real-time scoring can predict which offer a specific customer will respond to and utilize that insight to increase the probability of a positive response. This means higher customer retention and increased revenue per-customer at a lower sales costs. T-Mobile, for example, actively listens to social media to turn unhappy customers into happy customer, thus transforming happy customers into recommendation engines. Furthermore, near real-time customer sentiment analysis has helped them tweak their marketing campaigns and make them more effective.


The Future Competitive Edge with Real-time Data, Predictive Analytics and Big Data

Globally manufacturing continues to grow, accounting for 16 percent of global GDP and 14 percent of employment. Corporations plan and procure products and services globally through complex multi-tier supply chains. The true competitive advantage comes from their ability to leverage their supply chain to reduce costs and working capital while improving response times. Increasingly, logistics equipment and production machinery have become connected to the internet-of-things (IoT), giving rise to connected logistics and connected manufacturing. Quick and effective actions are now possible to get parts at the right place, at the right time, in the right quantity. Real-time visibility and predictive capabilities help boost on-time delivery, optimize inventory, accelerate production, and improve the process overall with the potential to positively and radically transform it. Some high tech companies are now planning on assembling products on ships, while they are in transit from component factories to their destination, thus reducing lead-time and cost of capital. Mass customization of products represents another opportunity that digitally savvy enterprises can offer to create new experiences for customer segments of one. Finally the continuous optimization in supply chains is being leveraged to reduce landed cost while maintaining high quality.


At this point, big data, data science and predictive analytics, also known by a new acronym DPB, have emerged as crucial planks in the platform of overall operational excellence. Now, these three fields have moved in the direction of forming a holistic, comprehensive and integrated approach to performance measurement and analysis. Currently, these disciplines use mathematical, statistical and behavioral science as well as computer science to harness the volume, velocity and variety of big data. With the requirement to make sound decisions by leveraging big data in the IoT era, business leaders are seeking to connect their products and entire value chains to systematically gather and analyze data with applications built on top of DPB functions.


A growing urgency to embrace the above trends is revealed by a survey showing that 88 percent of executives expect to integrate a big data or analytics platform within three years. Many of them will do so with the support of their boards in order to stay ahead of their competition. Real-time exploitation of big data carries a great promise for innovation and its mastery may determine the winners and survivors of the global business landscape in the years to come.

Originally posted by David Parrish in SAP for Industrial Machinery & Components on Jun 6, 2015 2:28:47 AM


Please check out these great videos showing how SAP is helping three different customers improve and simplify their business processes around research & development, engineering, Industry 4.0, supply chain transparency and event management, as well as the Internet of Things in the Cloud.

Anhui HELI: Enhanced Competitiveness in R&D and realizing Industry 4.0

With the rapid development of the Chinese economy and the high integration of the world economy, an increasing number of Chinese enterprises are beginning to expand to the global market on the basis of their strong growth in China. As a leading brand in the area of industrial vehicles in China, Anhui HELI was the first to deploy SAP PLM 7.02 successfully in China. Anhui HELI built a collaborative design platform for research, production, supply, sales and service across the whole industry chain in order to effectively integrate resources in the industry, rationally expand the industry chain and optimize the industry structure to significantly improve the R&D efficiency, realize the transformation and leap-forward development from Made in China to Innovated in China, and eventually become the leader of the domestic industrial vehicle industry and a pioneer in the global industrial vehicle industry.


DeLaval on Supply Chain Transparency with SAP Event Management

Christian Wreth is the Manager for Global Order Management at DeLaval Services, a global producer of milking systems, equipment and products. He talks about how SAP Event Management helped to make their supply chains transparent, so they can monitor their processes and the services provided to customers rigorously. This also involves measuring the performance of suppliers and freight forwarders as well as of warehouse processes. A simple "track and trace" approach was not sufficient to ensure success. DeLaval developed scheduled time slots for completing their processes, and SAP Event Management monitors these schedules 24/7 and sends alerts if any discrepancy occurs.


Siemens Industry Cloud runs on SAP HANA Cloud Platform

Siemens have chosen the SAP HANA Cloud platform as the foundation of their industry cloud. To find out more, listen to Dr. Peter Weckesser, CEO of Customer Service from Siemens Industry live from SAPPRE NOW.


Please join us at the complimentary SAP Manufacturing Industries Forum June 23, 24, and 25 in Chicago to hear even more great stories form SAP manufacturing customers, including Tennant Company, Thermo Fisher Scientific, Caterpillar, NIBCO, Varian Medical, Medtronic, The Ford Motor Company, and many others and network with your peers on hot industrial topics like configure, price, and quote; internet of things; connected manufacturing; logistics; aftermarket service; product innovation platform; and numerous others.  Check out #SAPMIF15 on Twitter for the latest and greatest information on the absolute best manufacturing event of the year.

David Parrish is the Global Director of Industrial Machinery & Components Solutions Marketing for SAP. Before joining SAP, David held various product and industry marketing positions with J.D. Edwards, PeopleSoft, and QAD going back to 1999. Prior to J.D. Edwards, Dave held transportation, warehouse, manufacturing, purchasing, and materials management roles in the industrial, automotive, and medical device sectors. Dave has a B.S. in Advertising from the University of Illinois-Urbana, an MBA in Transportation Management from the University of Colorado-Boulder, and a Certification in Production and Inventory Management (CPIM) from the American Production and Inventory Control Society (APICS).


SAP Connected Manufacturing Overview

Date: Thursday, May 28, 2015, Time: 11:30 AM - 12:30 PM ET
(8:30-9:30 AM PT, 9:30-10:30 AM MT, 10:30-11:30 AM CT)

When registering for our webinars please use your company assigned email address (no personal email addresses, please)

Space is limited. Reserve your Webinar seat now at:

If you cannot attend, please register and we will email you a link to download the webinar recording.

Webinar Description:

In this webinar we will review the fundamental concepts of the SAP Connected Manufacturing strategy and how it fits into the broader Industry 4.0 and Industrial Internet of Things initiatives.  We will also cover how it positions with other products within the SAP and with the broader industrial flavors of systems.

The session will then show a live demo of the current and some of the future state of our solution for empowering the end user to build, share, and take operations visibility reports and forms with them.

Please join us for this session.

Webinar Agenda:

1. "Learn the SAP Internet of Things Topics"

2. "Learn the SAP Connected Manufacturing Strategy"

3. "Demonstration of the SAP MII Product"

4. "Learn about the co-innovation opportunity for SAP Energy Monitoring & Analytics"

5. Questions

About LeverX

LeverX helps our customers simplify innovation and engineering excellence by improving their ability to manage products, projects, resources, and compliance through the complete product lifecycle and achieve a better return on their engineering investments.  We deploy innovative solutions powered by SAP's Connected Products suite of design networks, design orchestration and portfolio & project management solutions driving operating performance and market competitiveness for SAP customers.




LeverX is an SAP services and VAR partner with expertise in Portfolio and Project Management (PPM), Product Lifecycle Management (PLM), enterprise visualization, manufacturing, quality, Environmental Health & Safety Management (EHSM), and product compliance.  We offer strategic consulting, implementation and development services along with unique add-on SAP applications reducing costs and improved operational efficiencies.  LeverX has a proven reputation for excellence and expertise in SAP solutions implementation and development services.



For additional information, please email Alan Mendel, VP LeverX, at




SAP Customers attending will receive a follow up email with a link to download presentation materials and a recording of this webinar. After registering you will receive a confirmation email containing information about joining the webinar.


Webinar Speaker

Salvatore "Sam" Castro
    Solution Owner (SAP MII)
Director Connected Manufacturing