11232 - Patterson’s Story of Creating a Great UX Using Design Thinking

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    11232 - Patterson’s Story of Creating a Great UX Using Design Thinking - Explore how Patterson worked with Mindset to embrace design thinking to create an extraordinary user experience (UX) through a mobile SAP Fiori sales team app. By building user empathy and leveraging iterative design practices, the company designed a UX that makes its  sales team even more effective, ultimately delivering an even better customer experience. - Jonathan Bragg, Mindset Consulting; Pam Glick, Patterson Companies; Jay Robson, Patterson Companies