12112 - The Economic Value of Reinvention

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    12112 - The Economic Value of Reinvention - Digital technologies such as social media, enterprise mobility, analytics, and cloud computing keep changing the ways people and businesses interact. These digital forces enable unprecedented levels of connectedness. The transformation will intensify, shifting from a customer-centric approach to an everyone-to-everyone economy. Companies need to create business models that are orchestrated, symbiotic, and cognitive. Martin Fleming, IBM; Bill Piotrowski, IBM; Matt Schwartz, IBM