7223 - Interpublic Group's Data Archival Strategy and Success Story Using SAP IQ

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    7223 - Interpublic Group's Data Archival Strategy and Success Story Using SAP IQ - The session focuses on Interpublic Group's data archival strategy and benefits, including lower total cost of ownership and reduced costs for implementing SAP HANA. It takes the audience through the appraisal steps and explains how the company determined that SAP IQ was the best fit from a cost and performance perspective. The session takes the audience through the various tools that were considered, including some that were mentioned in popular research white papers, and focuses on the deciding factors and key performance indicators that led to the selection of SAP IQ. - Puneet Arora, Interpublic Group; Orhan Ozalp, Interpublic Group