8128 - How Under Armour, Inc. Is Keeping Sports Enthusiasts and Its Customer Experience Running

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    RET8128: How Under Armour, Inc. Is Keeping Sports Enthusiasts and Its Customer Experience RunningĀ  - Under Armour, Inc. sees making its customer experience an unparalleled view of their lives and needs as its top priority. This takes a high-tech discipline of combining billions of experiences of athletes' day-to-day activities and nutrition, blended with their Under Armour experience using SAP Data Services to deliver high-volume, quality data to enable a single customer view on SAP HANA. They have embarked on a journey to leverage single customer view to empower the Under Armour team with actionable insights of athletes to create value. - Jason Thompson, DMR Inc; Kurt Kendall, Under Armour