8742 - The Journey of Trade Management at Dole Packaged Foods

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    CP8742: The Journey of Trade Management at Dole Packaged Foods - Since the initial implementation of the SAP Trade Promotion Management application, Dole Packaged Foods has further improved and transformed its trade management processes through simplification, SAP HANA software, enhanced analytics using SAP BusinessObjects solutions, and predictive analytics with trade promotion optimization solutions with SAP software. Winner of the 2016 SAP Business Transformation Award for Achievement, hear about Dole Packaged Food’s journey and future road map leveraging emerging technologies. - Adele Oddes, Dole Packaged Foods, LLC; Steve Harvey, Dole Packaged Foods, LLC