7312 - BJ’s Wholesale Club: Driving Business Transformation with SAP Customer Activity Repository 3.0

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    RET7312: BJ’s Wholesale Club: Driving Business Transformation with SAP Customer Activity Repository 3.0 - In today’s world, the retail industry is going through dramatic change as digitalization requires retailers to evolve. BJ’s Wholesale Club has begun its retail transformation with SAP Customer Activity Repository, powered by SAP HANA. How do SAP Customer Activity Repository's omnichannel, real-time analytics, combined with enhanced user experience, provide advantage to make well-informed business decisions? Join BJ's Wholesale Club to learn about its transformation and how SAP MaxAttention plays an important role. - Sophy Zhu, SAP; Shyam Loganathan, BJ's Wholesale Club