6673 - Pushing Sales in Rail with Offers from the SAP Hybris Commerce Solution and the SAP Transportation Management Application on SAP HANA

Version 2

    RAIL6673: Pushing Sales in Rail with Offers from the SAP Hybris Commerce Solution and the SAP Transportation Management Application on SAP HANA - Rail transportation is a competitive market with demand volatility. Advertising unused capacity with targeted offers at a compelling price can be a benefit for rail companies. It may also incentivize a customer decision for intermodal over road. The SAP Hybris Commerce solution and the SAP Transportation Management application on SAP HANA provide segmentation, capacity evaluation, and dynamic pricing. Rail companies can use it to push targeted offers to specific customers or segments, allowing increase of utilization and improvement of carrier profitability. - Sebastian Kress, SAP; Stefan Sauer, SAP