7915 - Business Key Performance Indicators and Data Governance: A Sweet Combination for Hershey

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    EIM7915: Business Key Performance Indicators and Data Governance: A Sweet Combination for Hershey - Culture is king at The Hershey Company, which is now almost 125 years old. So activating the corporate change needed to make data governance successful and sustainable required a tangible connection to business initiatives. Learn how Hershey's data team was able to connect product traceability to governance efforts in order to provide the catalyst for value-driven data policies. - Mark Yingling, The Hershey Company