The SAP Customer Relationship Management (CRM) SIG appeals to individuals interested in or implementing SAP Customer Relationship Management (CRM). Discussion topics in this SIG include:
- Marketing: Lead processing, campaign and trade promotion management
- Mobile and Enterprise Sales: Contact management, opportunity management, sales forecasting, quotation/order entry for mobile and online users
- Interaction Center: Call center applications for telesales, service, and help desk
- Mobile and Enterprise Service: Install base management, service level agreements, service contracts/orders, resource planning for mobile and online users
- E-Commerce: E-Selling capabilities on the web including content management, personalization, quotation / order processing, and auctioning
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