6301: Delivering Actionable BI with SAP in a Mobile Sales Automation Environment - Have you mobilized your sales organization with SalesForce.com (SFDC) and tablets? Do you struggle delivering timely BI content to them in multiple formats? We explored multiple approaches, ranging from SFDC Wave, third-party SFDC integration options, SAP BusinessObjects, and completely new Business Intelligence applications. MSC solved the challenge by building a hybrid solution using strengths of each platform (SFDC, SAP BusinessObjects) and MSC’s internal technical expertise using multiple tools from SAP BusinessObjects. - David Eaton, MSC Industrial Supply; Kloiber, MSC Industrial Supply Co.