6200: Design to Identify and Store Indirect Customer Information in a Distributor Environment

Version 1

    6200: Design to Identify and Store Indirect Customer Information in a Distributor Environment - Rich Products is in the foodservice industry. The primary customers are distributors. They resell and distribute our products to indirect customers (i.e., restaurants, cafes, schools). This session will focus on the role information architecture, integration, and partners play in capturing and storing indirect customer information for analytics in the foodservice industry. - Kenneth Godlewski, Rich Products Corporation; Siva Crown, Rich Products Corporation