The Digital Transformation Playbook: Driving Change in the Organization

Version 3

    Every business begun before the Internet now faces the same challenge: How to transform itself to compete in a digital economy? In this webcast, Columbia Business School faculty David Rogers explains why the hardest part of digital transformation is not adopting new technology-it’s upgrading your strategic thinking. Rogers shows how traditional businesses need to rethink their approach to strategy in five domains-customers, competition, data, innovation, and value.


    He shows how firms can harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing organization to thrive in the digital age. Read a sample chapter here.

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